In 2008 I decided to plan my life rather than have someone else do it for me. So I went back to university in 2009 with the motive of starting a business. In my last year of uni a picture started to emerge of what I wanted to do and I couldn't wait to start.
I didn't want to just sell some nice looking stuff; I wanted to develop minimilistic products that you use constantly, that were very intuitive, were thought out thoroughly, super unique, and also looked like a little piece of art at the same time.
I started James Watson in 2012 with one product, and now in January 2017 we have decided to expand our online presence.
Look out for new colours, designs, and products being listed every month.
I'm always open to feedback about what you like or don't like about what we make, and I'm online all the time so we're not far away.